Why factories are not located in Inner-city areas any more?

During 1951 to 1991 there was an obvious economic decline in industries, which were based in the inner-city areas. Inner-city areas experienced a massive decline in industry during this time. All of the following resulted in the closure of factories, offices and shops: Industries were expanding at such a rate that they were taking up all the room in the inner-city areas. As we already know there is limited room in the inner city, and it would have been impossibility for the industries to expand any more. If they did expand, it would mean that they were expanding into residential areas, which is another impossibility. Once the factories had reached their full capacity in the areas they were situated, they were forced to move. This is a lack of expansion space. Buildings/factories often became out of date. New technologies had been introduced into the industries, and the basically the old factories were unsuited to the modern techniques. Often the buildings became derelict, and too bad to repair. The new factories were bigger and better, and could not expand in the inner city therefore they moved into the suburban areas. As the new companies looked for places to expand into, they tended to avoid the inner city. The infrastructure was poor. The roads were too small to accommodate all the large vehicles. People living in the inner city tend to park their cars on the side of the road therefore causing a blockage, or narrow roads. As the factories closed and moved, so did the majority of the population. As a result shops and restaurants suffered, and struggle to find business.

1984 by George Orwell: Challenging Relationships and Power Play

1984 by George Orwell explores the challenging relationships between different sets of powerplay. It ultimately maneuvers subordinates into positions where it is able to hold power against them, shaping the wants and desires of the powerless. The public awareness of this use of power is nil, as everyone struggles to be the perfect party member, yet as individuals, the desire to hold what is beyond their grasp calls them, and members of the public strive to find the pieces of their independence. Orwell places a normal character into a world where every aspect of life is dominated by a power so indestructible, hope created is scarce. The protagonist, Winston, is concerned with individual freedom and expression, and these two issues control his journey through the book. Winston struggles to discover his individuality, with the knowledge that the moment he began to separate from the public thought, he was a dead man. Winston holds onto hope, writing in his journal towards the beginning of the text, † If there is hope, it lies in the proles. The unsatisfying reality hits Winston the moment he realises the proles (short for proletarians, the lowest class in this society) are of no hope at all. The statement, that the proles † can be granted intellectual liberty because they have no intellect„ , brings the truth to light. If we view the entire lower class in 1984 as one individual, it portrays the helplessness of the proles against the Party, against Big Brother, the larger powers of society. The manner in which Winston describes the lower classes, it is not difficult to view them as one whole, one more character in the text. Another failed idea of hope is that of the younger generation. Often used in other texts as a positive change in regime, 1984 turns the children into the armours of betrayal, abandoning even their own families to the Thought Police, as Parson#s children do to their father while he sleeps. By creating a situation which mocks reasonable hopes, 1984 alludes to the issue of vulnerability of the individual once again. This irony is similar to that in the poem † Ozy Mandias„ by Percy Bysshe Shellie, who creates an irony through change in history. The persona declares † I am Ozy Mandias, king of kings/ look upon my works, ye Mighty, and despair! „ These two lines juxtapose the next, which simply states † Nothing else remains„ . Just when a power thinks it can survive even God, shown through the capatilisation of the †M„ in † Mighty„, time destroys his works, leaving † Two vast and trunkless legs of stone„ standing † in the desertâ€Å" . Although the irony is cutely different in technique, the emphasis remains in the power driven manners they are obtained. Through the systematic indoctrination of the children in 1984 to preserve Big Brother for the future, leaving no hope of change, so too does Shellie through writing this poem preserve the legacy of OzyMandias. And so sure is Ozy Mandias that his image will survive that of God#s, so too is modern society#s hope in their children. This irony leads the individual on, leaving the reality of the situation too late to escape it.

Automatic Clothesline

Bulacan State University Sarmiento Campus â€Å"Automatic Clothesline† In partial fulfilment in research methodology Submitted by: Mark Cyrill R. Manzon BSIT-3B Submitted to: Mr. Pedro Abanador Instructor Submitted by: Mark Cyrill R. Manzon BSIT-3B Submitted to: Mr. Pedro Abanador Instructor CHAPTER I PROBLEM AND ITS BACKGROUND Introduction In today’s present era of the technology was evolved more household choirs was converted to a modern ways. It was a long time ago that the people use a lot of efforts and dedication for their works even there’s a way to lessen their task every day.Automated Clothesline gives more opportunities the client or the user to give a convenience on their daily tasks. In this case study, I intend to conduct an intensive research that would help the people and let them in modern technology. In today’s present era of technology, the mobile sector has seen some of the biggest and most amazing breakthroughs in the technology industr y in the last few decades. It was not long ago that the notion of having a handheld device to communicate with others and access data on the go was the whim of sci-fi fans. Not so anymore.The arrival of smartphones ushered in a new era of intelligent innovation and unparalleled connectivity. Mobile  code division multiple access  (CDMA) technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a simple two-way  pager  to being a  mobile phone,  GPS navigation device, an embedded  web browser  and  instant messaging  client, and a  handheld game console. Many experts argue that the future of computer technology rests in  mobile computing  with  wireless networking (3G and 4G Networking).In this case study, I intend to conduct an intensive research that would hint the advantages of 3G and 4G networking in terms of mobile technology issue so that I would immensely stu dy about â€Å"Mobile technology†Ã‚  is the technology used for cellular communication. Mobile computing by way of tablet computers, cell phone is becoming more popular. Mobile technology is available on the 3G and 4G networks. Statement of the Problem General Problem: How does the mobile technology dominant and useful to operate the 3G and 4G Networks. Specific Problem: . How may mobile technology effectiveness be identified as: 2. 1 Portability to use in different places. 2. 2 Computer like abilities to store and retrieve files. 2. 3 Capability to access in internet. 2. 4 Price flexibility. 2. 5 Very useful apps for day to day routine. 2. What gigantic features 3G and 4G networks can provide to be dominant as: 3. 6 Wide variety of voice and data services. 3. 7 Operate on a core IP (Internet Protocol) network 3. 8 Ability to  support mobile rates of 100 Mbps, and fixed rates of 1Gbps. . 9   High-speed  packet  transmissions or burst traffic in the channels. 3. 10 Adv ancement of communication devices such (voice, text and video messaging). 3. 11 peer-to-peer  (P2P)  file sharing  applications Significance of the Study The importance of studying the 3G and 4G networking in mobile technology is how it promises to change the way users interact with resources and applications, moving services away from desktop and laptop computers and how would it be more suitable for the user in the coming year. Scope and LimitationThe purpose of the study is essentially in the development of the mobile technology and its 3G and 4G Networks. The same codes used in the  2G-3G  networks will be applied to future 4G mobile or wireless networks, the detection of very short bursts will be a serious problem due to their very poor partial correlation properties. Recent study has indicated that traditional multi-layer network architecture based on the  Open Systems Interconnection  (OSI) model may not be well suited for 4G mobile network, where transactions o f short packets will be the major part of the traffic in the channels.As the packets from different mobiles carry completely different channel characteristics, the receiver should execute all necessary  algorithms, such as channel estimation, interactions with all upper layers and so on, within a very short time to make the detections of each packet flawless and even to reduce the clutter of traffic. Method of the Study The respondent of the study will include programmer, developer, market analyst, mobile store owner, and mobile users. The study will be conducted from January to march 2013.

Reflection ( Global Media ) Assignment Example | Topics and Well Written Essays - 500 words

Reflection ( Global Media ) - Assignment Example Old types of media were not as effective as new media. The increasingly powerful role of social media and the internet were proved to influence everything around. It did not take long to spread information all over the world. As a result, some people took advantage of new media and shared biased information with others in order to benefit from it. One more trend is media was greatly explained by the You Tube assignment. The site which was used to post short videos became a huge educational database. I was impressed by the fact that full documentaries and mane educational tutorials could be found easily. You Tube videos could not substitute tutor in the classroom; at the same time, they provided great support and additional sources for information for all people who were interested in the task. Media became more realistic. Online communication can lead to real consequences and suffering. Cyber bullying cases showed to what extent life online can become real for some people. Unfortunately, there current legislation cannot stop the cases of cyber bullying which are harmful for many people and especially teenagers. People need to remember that their online activities can hurt; even though online personalities are different from people who create them, they still remain personalities who deserve understanding and respect. The content of the course was very motivating for every student. Activism assignment stimulated creative thinking in all participants. Moreover, it was a nice opportunity to apply cultural diversity knowledge practically. Communication via internet was quick and effective. It was amazing to understand that people from all around the world could communicate at their usual pace without any delays related to bad network connection or other technical issues. Overall, this course can become a solid knowledge platform

Upcoming presidential election Essay Example | Topics and Well Written Essays - 500 words

Upcoming presidential election - Essay Example This will keep on affecting the US in a negative manner since the superpower nation of the world is already seen as a very racially discriminating nation and McCain’s win will only deter the cause of having some sanity within the relevant folds. Hence there would not be much change if John McCain actually takes the coveted seat, come November 4th, 2008. If Barack Obama seals the spot as the next President of the United States, there will be a huge difference in the way the world sees the racial relations, the race dogma, the attitudes that exist and just about everything which comes under the related settings. This is because Obama is a black himself and he knows that if he becomes the next President of US, he will be the first black to take over such a position – a position that commands respect the world over. The blacks will mark this success as a form of struggle that would see the light of the day and they will celebrate it in an aggressive way. Indeed all other communities except the whites would consider this as a very good omen for the next 4 years in the world’s political scenario. It will affect race and the whole talk related with it if either of the two wins. This is because there is a black Presidential candidate and having him as the President of the US would mean success for the people who have struggled long and hard for their rights the world over. Since this is the first time one such black candidate is vying for this post, McCain’s position is also under the cover. If he gets successful on November 4th, this would mean that the blacks and the minority groups the world over are defeated once again. (Green, 2008) The racial discussion has centered on the premise of personality differences between the two Presidential hopefuls and not on their policies or other significant subjects, which at the end of the day are also equally pivotal in the time and age of today. Thus in the end, the racial discussions will actually come to the fore no

The reason why Nike should not sponsor Tiger Woods Essay

The reason why Nike should not sponsor Tiger Woods - Essay Example Nike’s relationship with Tiger Woods can tarnish the company’s name, as this will depict to the public that it supports the drama that surrounds the golfer (Knittel & Stango, 2010). Most companies sponsor athletes for the sake of advertisement, promote the company’s image, and portray an excellent reputation on behalf of these companies, but Woods had proved otherwise, and most companies do not want to be associated with his persona. This also calls for Nike to take precautions and cease sponsoring him just for the sake of the company’s name and reputation. For Nike to support or be involved with Woods in any way, he should prove to be an outstanding representative of the company values. That is not the case as Woods has since been involved in several scandals including; being a reckless driver and being involved in extramarital affairs and this has damaged his reputation in the public. These values portrayed by Woods are dreadfully unacceptable and are against the values and norms of any reputable company such as Nike, and any relationship with him could jeopardize the outstanding reputation and name of Nike in the public. The losses that Nike is likely to incur if it decides to sponsor Woods would be extremely widespread considering the fact that Nike is a large company; hence, Nike should avoid him at all costs. Woods has proved to be incurring large amounts of loses since the ruin of his reputation, so there is no need to promote someone whose performance and earnings are moving at a downwards trend. In addition, since a larger percentage of Wood’s income is from endorsements, this means that those companies involved with him are likely to be victims of his losses since it is estimated that Woods’s scandal stock market effect, is on both their competitors and sponsors, as well. Nike sponsoring Woods is extremely risky as

The Skill of Writing Personal Statement Example | Topics and Well Written Essays - 500 words - 4

The Skill of Writing - Personal Statement Example The genre of academic writing requires extensive reading and research work. The research plays a pivotal role in providing write-up focus and substance. It makes the composition rich and informative. The writer must good research skill apart from being an active reader. But the highlight of academic writing is the writing style itself which is formal, grammatically correct and not unnecessarily accessorized with big words. Above all other aspects, it needs proper planning and organization to compose an academic paper. When writing an academic, essay there is a high possibility of getting lost in the overload of information supplied by the research materials. The first task is to zero down on the topic that the writer wants to work on and then sift relevant information to build up the argument of the essay. While deciding upon the argument of the essay the writer has to choose one or more perspectives of approaching the topic. In light of that perspective, the writer arranges the points in such a way that the argument looks strong and convincing. Academic  writing calls for a critical-analytical approach to the topic. The writer should attempt to develop an individual perspective in the essay yet incorporating appropriate elements from the resources as support of his argument. Quotes or paraphrasing from the references wherever necessary makes the essay resourceful and interesting. It also shows the writer’s ability to integrate and tune in information according to the need of the paper. When using references the writer must be aware of the different referencing styles like MLA, APA, Harvard, and Chicago and strictly adhere to one particular norm. The writing has to be grammatically correct, precise and to the point.

Knowledge Management - Tools Essay Example | Topics and Well Written Essays - 1250 words

Knowledge Management - Tools - Essay Example The holistic management of the knowledge and information that an organisation comprises defines the crux of the working of the concept of knowledge management. The focus of this approach is on integrated approach which deals with identification, capturing, evaluating and sharing knowledge for gaining maximum result (Wallace 2007). The major components of the knowledge management includes the data and information of an organisation which is made available to all it employees through the use of electronic and traditional mediums. The exact definition of the concept is not easy to define because it constitutes of the concept of knowledge which is very wide and difficult to define Knowledge management is that discipline which aims at making the individuals and teams enable for collectively creating, sharing and applying Knowledge. This plays an implant role in helping the organisation in achieving the organisational goals and objectives. Â  With the aid and sue of knowledge management t he organisation aims at creating intellectual base and knowledge based assets which play an essential role in increasing the returns and profits of the company. The major focus is on sharing of knowledge amongst the employees in order to devise the best working strategies. There are two major activities which play an important role in the arena of knowledge management which involves, capturing and documentation of both types of knowledge which includes tacit and explicit and disseminating the collecting information in the organisation for generating desirable results. The concept of knowledge management indicates that there exist a strong relation between the goals of the organisation and its strategy. The management of the intellectual knowledge of the organisation for some meaningful purpose so that it creates value and meaning for the business is the major focus of knowledge management (Civi 2000). Thus, the concept of knowledge management can be defined as the systematic and wel l planned management of knowledge assets which an organization has that play an important role in creation of value and meets the strategic requirements of the company. The following diagram explains the concept and major constituents of knowledge management: (Source: Civi 2000) Various tools and techniques have been used for the selection of knowledge management initiatives in small and medium sized organisations. The tools of knowledge management are divided into two parts that include information technology tools and web based tools (Debowski 2007). The purpose of knowledge management is to improve the performance of the organisation by providing certain tools, processes and systems for creation, and sharing of knowledge. These tools of knowledge management are effective for decision making processes of the organisation. An effective knowledge management tool ensures ease of use by the people. Knowledge management tool provides specialised knowledge for the management of organisa tion in an effective manner. These tools also ensure management of technical issues in an effective manner. These tools provide adequate access to the right knowledge at the right time (Awad 2004). Brainstorming is one of the tools of knowledge management, which is used by people for generating new ideas for a particular project or event. It is considered as an appropriate tool that is resilient in nature and provides a wide range of options to people. The process of brainstorming starts with taking the initiatives from

Newly Industrialized Countries Essay Example | Topics and Well Written Essays - 2000 words

Newly Industrialized Countries - Essay Example According to the study the NICs face a challenge as to make their development sustainable they need to manage the process of development efficiently. They also need to combat poverty, preserve natural resources, and promote rural development. Not all decisions take by such NICs have proved to be right in the long run and the other developing countries have lessons to be learnt if they are seeking to grow faster. This paper highlights that countries can either opt to have an import-substitution strategy or export-oriented strategy. The first generation NICs included Spain, Portugal, Greece, Yugoslavia, Brazil and Mexico, Hong Kong, South Korea, Singapore and Taiwan. These countries started to lose their comparative advantage as unskilled labor became scarce and wage rates started to rise. This implies that trade plays an important role in helping the developing countries to take off. Stiglitz suggests that trade liberalization must be balanced in agenda, process and outcome. Trade liberalization should concentrate not only in sectors that developed countries have comparative advantage, like financial services, but also in which the developing countries have special interest like agriculture and construction services. The developing countries have a disadvantage in participating in negotiations. Not having a representation in WTO serves as a disadvantage. Developing countries face greater vola tility and opening to trade contributes to that volatility. Developing nations have persistent problems of high unemployment. Trade liberalization is necessary but not sufficient to reap full benefits from integration into world economy. The costs of liberalization in developing nations are higher. Thus, the developing countries seeking to grow fast should ensure that they have a comprehensive approach in liberalizing trade.

Key concepts Assignment Example | Topics and Well Written Essays - 250 words

Key concepts - Assignment Example On the other hand, comparativism is the investigation of contrasts and parallels in humans. This involves their biological and cultural aspects, for example, comparing one person to another. According to Lassiter, (2009), culture is an intriguing whole that comprises art, law, custom, belief, knowledge, and abilities and customs that man has obtained as a society element. An example is the American culture (Lassiter, 2009). Lassiter’s definition of culture is divided into various parts that include culture as an allocated and consulted structure of meaning; the other part is that of culture as enlightened by facts that associates with structure. There is also the part of culture as practice and learned. It is well known that through practice, one learns. It is from this individual that others learn and society learns as a whole thus creating a culture. Learning results to enculturation that is the systemic attaining of the features and customs of the culture by an individual (Lassiter, 2009). Ethnocentrism is the inclination to scrutinize the world from an individual’s familiarity, Lasset (2009) notes that, familiarity is limited, for example, with that of the traditions. Cultural relativism implies that a person has to comprehend each culture based on its own stipulations. Importantly, comprehension does not mean one has to concur with every cultural practice (Lassiter,

Pleasantville Essay Example for Free

Pleasantville Essay In the movie Pleasantville, a brother and sister from modern day became part of a black and white ‘50s television show called Pleasantville. This was done using a special remote given to the main character David, by a TV repairman. In the beginning David believed Pleasantville should remain the same. Pleasantville was his utopia; he thought everything was perfect. His sister Jenn was determined to change Pleasantville. Jenn thought people acted like losers, and wanted them to be â€Å"cool†. David later realized things should change because people did not show their emotions in Pleasantville, and had no way to express them. When people in Pleasantville showed their emotions, they changed from black and white to color. By the end of the movie, everything was in color because of David. People had learned to show their emotions. The creator of this movie was trying to communicate the message that emotions make things more interesting. This statement is true for Pleasantville and writing. In Pleasantville people would change to color when they showed their emotions. Bill expressed his emotions through painting colorful pictures. David gained his color when he got angry and punched Whitey. Emotions are put into writing to add detail. At Lovers Lane people reading books became colored and the listeners remained black and white. If people incorporate emotions into their writing it will help get the readers attention and make the plot more interesting. This movie relates to our critical analysis essay. The idea of perception versus reality is conveyed throughout the movie. David thought Pleasantville was perfect when he watched it on television. When he became part of the show he found it had many flaws. The citizens of Pleasantville believed there was nothing outside of Pleasantville; in reality there was a lot. In reality, bad things can happen. When the tree caught on fire, the firefighters did not know how to deal with it because there had never been a fire in Pleasantville before. This movie also dealt with the idea of personal choice and the consequences of those choices. In the ‘90s, Jenn did poorly in school. She probably could not get into college. She worked hard in school while she was in Pleasantville. In Pleasantville, she had a chance to go to college. Personal choice can also be seen when many people chose to show their feelings and emotions. The consequence was they changed to color.

The book A Christmas Carol Essay Example for Free

The book A Christmas Carol Essay The three ghosts add to the popularity of the novel. First of all they take Scrooge on a journey. This is popular because it gives a sense of adventure and adventure themes are very popular for example Charlotte Bronti s Jane Eyre and Emily Bronti s Wuthering heights. The reason these adventures were so popular is because it is a journey through time. This is a new thing for the Victorians which creates shock nowadays. We relate to this through television like doctor who. Also this makes scrooge change; this makes it popular as its not all about visiting place, its about he reacts and changes. At the end of the novel scrooge has completely changed. He has changed from being old, miserable and mean; to being kind and exhilarated (quote). In the first paragraph Dickens cleverly used scrooges voice to describe the room (quote). This makes us empathise with him and feel his excitement. Dickens also uses repetition to emphasise scrooges laugh (quote). He does this to make sure that the audience has noticed that he is laughing. Scrooge also sends for a giant turkey for Bob cratchitt and gives the boy money for getting it. He also pays for a cab so the delivery person doesnt have to carry it. This part of the novel shows how much scrooge has changed. He has become generous, kind and considerate. Next scrooge walks around the street greeting people. He also bumps into the charity collectors who he gave a huge contribution too. You begin to see that Dickens has cleverly repeated the events from stave 1, but made them chances for scrooge to be generous, for example the boy, the charity men, his nephew This has a huge effect on people and most of them are surprised and happy for example the charity men. Cried the old gentleman. This is repeated to show his pleasure. Again this emphasises the point and makes us relate and feel the enthusiasm and joy.

Tourist motivation

Tourist motivation Tourist motivation is seen by many writers as one of the key elements in understanding tourist decision-making behaviour. A sound understanding of travel motivation plays a critical role in predicting future travel pattern. The big answer to the basic question, why do people travel? has occupied the minds of tourist researchers for many years. Various methods have been employed to uncover travel motives. The following literature will shed light on various theories that can be used to have a knowledge why people travel to urban destination. Tourist motivation can be defined as the global integrating network of biological and cultural forces which gives value and direction to travel choices, behaviour and experience. (Pearce, Morrison Rutledge, 1998). Put simply, motivation is a state of arousal of a drive or need which impels people to activity in pursuit of goals. Once the goals have been achieved the need subsides and the individual returns to the equilibrium-but only briefly because new motives arise as the last one is satisfied. As cited in Seaton (1997) motivation of the individual person to travel, to look outside for what he cannot find inside have been largely created by society and shaped by everyday life. Grays (1979) travel-motivation theory, poses only two main motives for travel. One is the desire to go from a known to an unknown place, called in Grays theory wanderlust. The other motive is what Grays called sunlust. This generates a trip to a place which can provide the traveler with specific facilities t hat do not exist in his or her own place of residence. Some of the motives which determine their travel choices are recreation, pleasure, new experiences, cultural interest, shopping. According to the push and pull concept, Crompton (1979), push factors explains the desire for travel while the pull motives have been used to explain the actual destination choice.   Nine motivations of leisure travelers were identified and classified seven as socio-psychological or push motives and two as cultural or pull motives. The seven push motives were, escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction. The pull motives were novelty and education. Maslow (1943) identified two motivational types: tension-reducing motives; arousal-seeking motives. According to Maslow, there are five needs forming a hierarchy, progressing from the lower to the higher needs. At the bottom are the basic needs for food, water and air. Then, above them is the need for safety, security, and protection. Maslow argued that if the lower needs are fulfilled the individual would be motivated by needs of the next level of the hierarchy. Cooper et al (2005) criticises Maslows theory saying that why and how Maslow selected the basic five needs remain unclear, although Page (2003) feels that it has relevance in understanding how human action is understandable and predictable compared to research which argues that human behaviour is essentially irrational and unpredictable. Though much criticism about Maslows theory, the tourism industry has borrowed a lot from Maslow because he provides a convenient set of containers that can be relatively labeled and provide a useful framework for understanding psychological motivational factors in tourism. Thus, for example, although the apparent purpose of a trip may be for shopping, the underlying psychological motivation may be to impress their neighbours and gain higher social status. Iso-Ahola (1982) says that tourists will switch roles while on holiday, and that over time different needs will arise. Single motivation may not always act as the determining factor for travel. If within the holiday, the initial needs are satisfied, other motivations might emerge. Indeed, it is congruent with Maslows theories of needs to argue that if initially there is a primary need for relaxation while on a holiday, the satisfaction of that need will create awareness of other needs such as exploration of place as a means of acquiring a sense of belonging or to enable processes of self-actualisation to take place. Dann (1981) has identified seven elements of tourist motivations: travel as a response to what is lacking yet desired; destination pull in response to motivational push; motivation as fantasy(engage in behaviour and activities that are culturally unacceptable in their home environment like prostitution and gambling); motivation as classified purpose(VFRs); motivational typologies; motivation and tourist experiences; motivation as auto-definition and meaning (the way in which tourist define their situations and respond to them).[Page Connell,2003]. P.Pearce (1988) as cited in Ryan (1997) lists five travel motivations which he calls travel career ladder where tourists develop varying motivations of relaxation, stimulation, relationship, self-esteem and development, fulfillment. In Pearces model, the motivations listed can be divided into two categories. The needs may be self-centered or directed at others. Thus, for example, relaxation may be a solo exercise where the holiday-maker seeks a quiet restful time alone or it can be relaxation in the company of others, springing from the need for external excitement and desire for novelty. Stimulation can be self-directed which springs from the concern for own safety, or it can be directed toward others arising out of the concern for others safety. Relationship can be self-directed which means giving love and affection and maintaining relationships, or it can be directed at others which means receiving affection, to be with group membership. Self-esteem and development maybe self-dire cted like development of skills, special interests, competence and mastery, or it may be directed at others like prestige, glamour of travelling. Fulfilment is totally self-directed as it fulfils individual dreams, understands oneself more and experience inner peace and harmony. There are some criticisms against Pearces travel motivations. For example, Pearce argues that stimulation may be understood along a dimension of risk and safety of self or others. However, it might be argued that there is a real and distinctive difference between these two motivations. Cohen (1972) as cited in Shaw Williams (2002), draws attention to the fact that all tourists are seeking some element of novelty and strangeness while, at the same time, most also need to retain something familiar. How tourists combine the demands for novelty with familiarity can in turn be used to derive a typology. Cohen distinguished tourist using sociological principles into organised mass tourist, individual mass tourists, explorer and drifter. They feel that it is not based on any empirical data. In addition, these groups were also differentiated along the lines of contact with the tourist industry, with mass tourists being termed institutionalised and the more individualistic tourist being regarded as non-institutionalised. Smith (1977) provided a more detailed variant of Cohens tourist typologies. Smith (1977) identifies 7 categories of tourist who have been termed as interactional typologies: explorer, elite, off-beat, unusual, incipient mass, mass, and charter. Shaw Williams (2002) opines that Plogs typology is based on asking tourists about their real general lifestyles or value systems, often using perceptual information derived from interviews. Plogs (1987) typology can be used to examine tourist motivations as well as attitudes to particular destinations and modes of travel. In terms of the latter, a tourist typology developed for the American Express (1989) has categorised travellers as: adventurers, worriers, dreamers, economisers and indulgers- all of whom viewed their travel experiences in different ways.

Prospero’s Magic in Shakespeares The Tempest Essay -- Tempest essays

Prospero’s Magic in Shakespeare's The Tempest In order to understand the full effect the character of Prospero, in Shakespeare's The Tempest, would have had on the audience, it is important to understand how magic was regarded during the time. During the Tudor and early Stuart periods, interest in magic ran high, and attitudes toward magic were varied and complex. For instance, magic was to be avoided by God-fearing men, but "God permitted magic partly to demonstrate, by its overthrow, his own miraculous powers, and partly as one of the pitfalls that appeared in the world as a result of original sin" (Traister 3). Also, many scholars and philosophers were magicians, and it was difficult to draw a line between magic and science since medicine and astronomy were often associated with magic. So, people sought to clarify the ambiguities by distinguishing demonic magic from natural magic, or black magic from white magic. Basically, demonic magic was performed with the aid of spirits and natural magic was not. But even that definition became muddled with complexities during a revival of neoplatonism in England. There was a belief in a world spirit that could be tapped into by magic. Early neoplatonist ideas about magic can be traced to Marsilio Ficino. He developed theories of ways to "attract planetary daemons (to be carefully distinguished from 'demons' evil spirits) by the use of music, particular words similar to incantations, special colors, and perfumes" (Traister 7). Ficino argued this to be different from demonic magic because he intended to attract angelic spirits rather than evil spirits. Ficino's ideas were further developed by Henry Cornelius Agrippa (1486-1535) as he divided natural magic and create... ...-48. Craig, Hardin. "Magic in The Tempest." Philological Quarterly 47 (1968): 8-15. Egan, Robert. "This Rough Magic: Perspectives of Art and Morality in The Tempest." Shakespeare Quarterly 23 (1972): 171-82. Estrin, Barbara L. "Telling the Magician from the Magic in The Tempest." Bucknell Review: A Scholarly Journal of Letter, Arts and Science 25:1 (1980): 170-87. French, Peter J. John Dee: The World of an Elizabethan Magus. London: Routledge & Kegan Paul, 1972. Harris, Anthony. Night's Black Agents: Witchcraft and Magic in Seventeenth-Century English Drama. Manchester: Manchester University Press, 1980. Thomas, Keith. Religion and the Decline of Magic. New York: Charles Scribner's Sons, 1971. Traister, Barbara Howard. Heavenly Necromancers: The Magician in English Renaissance Drama. Columbia: University of Missouri Press, 1984.

The Giver :: essays research papers

The book The Giver by Louis Lowry is a very interesting book that everyone should take time to read. This book takes you through a community of people where everything has to be perfect. The story line is based around a boy named Jonas. Everyone in the community is assigned a job when they turn twelve and its Jonas turn to step up and get his job. This book is interesting because everything has to be perfect, Jonas gets the best job, and the adventure Jonas has to go through to save a new born child named Gabriel. In the book everyone and everything has to be perfect. If someone made a mistake they bring shame to there family and are released or kicked out of the community. One pilot had read his coordinates wrong and flew over the part f the community he wasn’t supposed to. The author states, â€Å"Needless To Say, He Will Be Released,† (2) This shows how strict the community was. Later on it the book Jonas receives his job as The Receiver of Memory. Since the community is perfect they never feel pain, pleasure, or can see any colors. Jonas’ job allows him to do all of the above and more. He must also keep the memories of the past. The author states, â€Å"Such a selection is very, very rare,† (60) which shows that getting that job is the community’s most honored position. Jonas after feeling the pain of death does not want Gabriel to die so he runs of with him. Jonas finally can see colors and knows what snow is and stuff like that. When he and Gabriel leave the community they are being searched by planed that detect body heat. To lower there body temperatures he used his memories of snow to cool them down. The author states, â€Å"Together they became cold; and when the planes were gone, they would shiver, holding each other, until sleep came again.

Dr. Martin Luther King :: essays research papers

My impression of Dr. Martin Luther King was always and still is that he was a great leader for the African American people. He was a big leader in the civil rights movement. He was also very involved in the community. Even though I have much respect for Dr. King, I felt he was a â€Å"house† or â€Å"yard† negro leader, the term Malcom X used, and was only interested with civil rights issues.   Ã‚  Ã‚  Ã‚  Ã‚  The term â€Å"house† and â€Å"yard† negroes was what Malcom X called black leaders who were just puppets for the white man. They were there just to keep peace among African American people. Like I stated early I have much respect for Dr. King but I still felt he was like the rest of the black leaders who just preached about nonviolence. The ones who always say, look have far we come from the old days, but in actuality we were no better then, than we were back in the old days. I just felt hat violence was never an option when it came to Dr. King and his beliefs. Until I read his comments and he states, â€Å"we still have a choice today; nonviolent coexistence or violent co annihilation.†   Ã‚  Ã‚  Ã‚  Ã‚  I also thought Dr. King was more interested in civil rights than he was human rights. â€Å"How is the black man going to get â€Å"civil right† before first he wins his human right?†(Malcom X). But after reading his comments my views have changed. He stated, â€Å"The limited reforms we have won have been at bargain rates for the power of structure. There are no expenses involved, no taxes are required, for Negroes to share lunch counters, libraries, parks, hotels and other facilities. Even the more substantial reforms such as voting rights require neither monetary or psychological sacrifice. He was also quoted saying â€Å"it a crime for people to live in this rich nation and receive starvation wages.†   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  My opinions of Dr. Martin Luther King, has changed since reading his comments. I went from thinking violence was never a choice for Dr. King to learning that it was. Although I feel that he was still a 100 percent against violence. My main opinion of him has change a great deal. I thought Dr. King was only for the civil rights moment, meaning he would be happy with us just getting our voting rights and every thing else that represented the civil rights movement. Dr. Martin Luther King :: essays research papers My impression of Dr. Martin Luther King was always and still is that he was a great leader for the African American people. He was a big leader in the civil rights movement. He was also very involved in the community. Even though I have much respect for Dr. King, I felt he was a â€Å"house† or â€Å"yard† negro leader, the term Malcom X used, and was only interested with civil rights issues.   Ã‚  Ã‚  Ã‚  Ã‚  The term â€Å"house† and â€Å"yard† negroes was what Malcom X called black leaders who were just puppets for the white man. They were there just to keep peace among African American people. Like I stated early I have much respect for Dr. King but I still felt he was like the rest of the black leaders who just preached about nonviolence. The ones who always say, look have far we come from the old days, but in actuality we were no better then, than we were back in the old days. I just felt hat violence was never an option when it came to Dr. King and his beliefs. Until I read his comments and he states, â€Å"we still have a choice today; nonviolent coexistence or violent co annihilation.†   Ã‚  Ã‚  Ã‚  Ã‚  I also thought Dr. King was more interested in civil rights than he was human rights. â€Å"How is the black man going to get â€Å"civil right† before first he wins his human right?†(Malcom X). But after reading his comments my views have changed. He stated, â€Å"The limited reforms we have won have been at bargain rates for the power of structure. There are no expenses involved, no taxes are required, for Negroes to share lunch counters, libraries, parks, hotels and other facilities. Even the more substantial reforms such as voting rights require neither monetary or psychological sacrifice. He was also quoted saying â€Å"it a crime for people to live in this rich nation and receive starvation wages.†   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  My opinions of Dr. Martin Luther King, has changed since reading his comments. I went from thinking violence was never a choice for Dr. King to learning that it was. Although I feel that he was still a 100 percent against violence. My main opinion of him has change a great deal. I thought Dr. King was only for the civil rights moment, meaning he would be happy with us just getting our voting rights and every thing else that represented the civil rights movement.

How does the view of modern media and literature vary to the biblical literature on the medical developments of Cloning?

This essay deals with the issues raised in the media by the rapid technological developments of cloning and in particular on the religious beliefs of the uniqueness of life. It will also touch upon the ethical and legal issues brought about through out the development of cloning. 1A clone is a group of genetically identical organisms. Identical twins are therefore a clone since both come form one fertilised egg that is divided into two genetically identical cells that then separate. In the process of mammalian cloning there are two processes. Nuclear Transfer is where the nucleus is removed from the unfertilised egg cell; this eliminates all its genetic information. The cell nucleus of the individual being cloned is introduced into the enucleated egg cell though cell fusion. If this is done in the right conditions, the egg cell then begins to divide and go through a process of foetal developments as if it had been fertilised normally. The other process is artificial twinning which is a process of splitting the embryo into two or more embryos. First an egg cell is fertilised by sperm, then left to grow into an embryo. The embryo is split into two or more embryos when it is still in the early stage of development. The split embryo are nurtured into new embryos, all genetically identical, then implanted into the surrogate mother to grow. This is not the same as nuclear transfer as the born animal has biological parents and is a clone of its brothers and sisters. Cloning of mammals has proven to be difficult and has only developed in the past few years through a long line of research. 3In 1997 came the most famous sheep of all Dolly who was cloned using a cell from an adult sheep. She represented a new departure because she was the first mammal to have been cloned using a nucleus taken from an adult sheep. She possessed a genetic code identical to that of her original parents. This breakthrough raised the possibility of cloning adult mammals rather than embryos. However it is not known yet whether nuclear transfer will be possible in the process of cloning humans. Most future cloning developments will not even concern the reproduction of humans but it will focus on using cloning to understand cell development, heredity and genetic structure. For example cloning research may contribute to disease treatment by allowing scientists to reprogram cells. Through research, skin cells could be reprogrammed into insulin producing cells in the pancreas. These skin cells would then be introduced into the pancreas of the diabetes patients, allowing them to produce insulin. 4However a number of other applications has been envisaged. It could be used in future research in which cloning may be beneficial, such as encouraging research into cloned tissues to work with the basic building blocks of life ‘the stem cells' and discovering how to reprogramme them in such away that they will develop into the tissue that is needed such as skin or heart muscle or nerve cells. These stem cells can be acquired from the foetus which has miscarried or been aborted. In order to obtain these stem cells which are genetically identical to the suffer, it is necessary to use the cloning technique, taking the nucleus of a cell from the affected person and putting it into a human egg, from which the nucleus has been removed. This is the creation of life; it is genetically identical to the person who is suffering. After just a few days of cell division, the stem cells would be removed from the embryo and then the embryo would be destroyed, this would give you a cell line which would never be human but would be used for producing identical tissue for a patient who needs a supply of cells or tissue for grafting, such as replacing heart muscle tissue which would offer hope for people with heart disease, or brain tissue which would help suffers of Alzheimer's. However many of these future applications of cloning involve the creation of embryo solely as a source of cells and destroying them. In an article by Roger Highfield science editor of The Daily Telegraph raises the ethical question, does the 100 cell early embryo that will be used in the stem cell research count as a person? That is the question at the heart of the debate. At one extreme, pro-life groups, the Catholic Church and some other religious organisations argue that the embryo becomes a human being as soon as an egg is fertilised, and should be accorded the same respect as a baby. However, as stated by Roger Highfield in the Sunday Telegraph 2002 the Christian tradition has not always granted this moral status to the early embryo. For many centuries it was believed that the human soul did not enter the embryo until 40 days after conception in the case of a man, and 90 days after conception in the case of a woman. This distinction only ended in 1869 when Pope Pius IX declared that women who had survived an abortion were to be excommunicated implying that a person was ‘ensouled' at conception. Highfield believes those at the other extreme of the debate claim that a very early embryo is no more than a collection of undifferentiated cells and deserves little more attention that any other isolated human cell or tissue. The fact that the embryo has the potential to become a person does not they say accord it the rights of a person. They also say the view that the embryo is a person from the moment of conception does not match most people's idea of human personal identity. The Warnock committee concluded that the early embryo has special status but not one that justifies its absolute protection. One of the arguments used by the modern media against developing embryonic stem cells is the same for cloning whole animals. As it could be argued that once scientists have done this there would be no stopping them from going on to develop a human clone. If once the first step is taken it might seem inevitable that the next step should follow. Therefore is it wrong to let the first step take place? As Mary Warnock suggests in her article on stem cell research from the Dialogue journal is our fear of genetic manipulation different in kind from other fears? Many fears of new discoveries have been fears of supposed risks. This was the case when people feared steam engines or internal combustion engine. And we have on whole become a risk averse society, we think of minimising risks as human nature. The issue poses the question of how cloning maybe beneficial as well as morally wrong. The people against cloning feel it is an affront to religious sensibilities; it seems like playing God and interfering with the natural process. There are other objections too like they are worried that cloning appears to be a powerful force that can be exploited to produce horrendous results like creating a population entirely the same. One of the main ethical concerns brought up by the media is the possibility of the psychological impact on the offspring. Would the human clone have a diminished sense of individuality? Perhaps human clones would think that they were genetically destined to the same fate as the person from whom their donor cells came. 7Ethical questions have been raised about how cloning could also control the children's genotypes, which could be practised in discriminatory ways. As the author Peter Paris expressed in the Ethics of Human Cloning that parents could use cloning as genetic manipulation along with other techniques to exercise the quality control over their children, or perhaps scientists may use it with racist intent a fear raised by Peter Paris,' Since Europeans, and euro Americans have never been able to affirm the value of the worlds darker races as equals, there is little reason to believe that their scientists would not seek to rid the world of some of its racial diversity by combining science of eugenic with that of human cloning,. From this there could be a reduction in genetic variability, for producing many clones runs the risk of creating a population entirely the same. The population would be susceptible to the same diseases and one disease could devastate the entire population. Too this lends support to old prejudices and it could also raise new ones which cut across existing social divisions. In the modern media supporters of cloning consider that with careful continuation of research, the technological benefits of cloning clearly outweigh the possible social consequences. In their minds, the final products of cloning, like farm animals and laboratory mice will not be the most important achievement. The applications of cloning the envision are not nightmarish and inhumane, but will improve the overall quality of science and life. Cloning will help to produce discoveries that will affect the study of genetics, cell development, human growth, and obstetrics. Also the people who argue in favour of cloning believe that much of the concerns are based on misunderstandings. They believe cloning in reality would produce what amounts to a delayed identical twin, several years or even decades younger than that person who is being cloned. Identical twins are separate individuals. They look different because of different preferences, clothing and hairstyle. They even have different moral values, academic achievements and tastes in music. As many identical twins through their lives develop unique identities of their own. Another misunderstanding is how genes influence an individual's development. Human beings do not inherit a fixed unchangeable genetic blueprint from their parents. Scientists believe it's an interaction between genes and the environment in which an individual grows up and lives including the environment in which the foetus is in the womb. 8One of the major reasons people fear cloning is based religious reasons on the notion that a clone is an imperfect imitation of the real thing, which causes some people to think that far from having the same soul as someone else a clone would have no soul at all. In the book Remaking Eden it was stated that the Irvine, California, rabbi Bernard King was seriously frightened by this idea when he asked, ‘Can the cloning process create a soul? Can scientists create the soul that would make a being ethical, moral, caring, loving, all the things we attribute humanity to? ‘. The Catholic Father Saunders suggested that, ‘Cloning would only produce humanoids or androids-soulless replicas of human beings that could be used as slaves. ‘ However there is nothing artificial about the cells used in cloning. They are alive all through the cloning process. The newly formed embryo can only develop inside the womb of a woman in the same way embryo and foetuses develop. Cloned children will be proper human beings thus the notion of soulless clone has no basis in reality. 9Though the fundamental ethical concern is something for which Christian theology provides some insights. Neil Messer suggests that the act of cloning can go against many people's moral and religious beliefs. The bible is an important part of any Christian's life and it contains the teachings of God and his views on life. In genesis he talks of the creating of earth where on the fifth day: ‘God created man in his image: in the image of God he created him; male and female he created them. Genesis 1v27. Human beings are made in the image of God. This bestows on them unique status in creation to treat them, not as manipulated, is to violate Gods given nature. Should we be going against him and creating humans to our specifications? Or is this what God would have wanted? Many strong Christians would disagree with pre-cloners saying that God made man and we should not be tampering with God and his creations, we are finite and limited creatures, we are mortals rather than God, and it is both foolish and self destructive for us to forget that. Whilst many would answer with arguments that if God had not wanted this then he would not have let humans progress so far, like genesis 11 we find human beings use there God given skill and ingenuity to try and reach up to heavens, to make a name for themselves in efforts to become like God ‘ Come let us build ourselves a city a tower that reaches the heavens, so that we may make a name for themselves and not be scattered over the face of the earth' Genesis 11v3. In this man is using Gods given ability to push back out limits to take some measure of control and authority over created order and share in Gods creative work. This was seen as an arrogant use of that skill and ingenuity to pretend that we have no limits, that we are Gods. However God has given us freewill and to exercise this freewill would mean consequently God cannot be held responsible. 10Also in Bioethics a primer for Christian Gilbert Milander believed Christians would also see cloning as a violation to the uniqueness of human life, which God has given to each person and to no one else. Christians are given their individualism uniqueness in the ritual of baptism. In baptism God sets his hand upon them calls them by name and thereby establishes their unique individual identity and destiny. Their uniqueness is not a personal achievement or power it is established in community with God when they realise that they can not directly control their destiny but when they admit that life is grounded and sustained by God. 11Nevertheless from the earliest time of human culture we have been co-creators with God. We have taken the things around us including our own bodies and brains and reorganized them into a number of different ways. We can ask ourselves the question is there anything that can be excluded from the touch of the human hand and the initiative of the human brain Even now we have discovered that life itself can be tampered with. Which shows us that we are co creators with God and we can shape life anyway we desire. 12Consequently can we Christians accept their positions as co-creators or would this be seen as blasphemy? Although the fact remains that humans have been given such power without the knowledge and understanding of God, which means the moral issue then becomes whether we will use our power responsibly. What wrong things might we create with the power of life? Will we be able to watch someone die knowing we are able to create replicas of them? Will we deny our human weakness and try and stop the process of aging by replacing aging parts of our body? Will we worship physical strength and create a society where only those people live and make false images of human life selected by our own preferences. The media has now made us aware that the possibility of cloning humans is only a few years away. Though Cloning has offered us an insight into the power of creation that humanity has done. A Christian could come to the analysis that humans are co creators with God, that we are ever moving closer to making babies rather than having babies. The media and religious organisations believe Cloning represents a test of human restraint wisdom and technological developments and in many ways identifies genetic engineering as one of the most moral problems of the 21st century. Epilogue The media provides us with information that the science of cloning continues to evolve at a rapid pace, and medical advancements based on this science will continue to provide new ethical and religious challenges. As Dr Michael West said on a radio4 Today programme when interviewed by John Humphry's ‘The Use of stem cell research for the relief of disease, Parkinson's, Cystic thybrosis will prove to be irresistible but not for human cloning, Literature Review I have many books written about the ethical debate surrounding cloning all of which are in the light of the recent developments of cloning and sets out the modern debate and the Medias views of cloning as well as the theological issues. The books seem quite useful all giving different viewpoints on the subject and they all seem to have been written quite recently as cloning is a new issue and first explored in March 1997 when Dolly the first cloned mammal was born. There are journals which consist of the moral debate of cloning hence I will be able to get hold of up to date information and the view ethicists in this area. The Ethics of Human Cloning Neil Messer 2001 With all the recent events and research of cloning this booklet sets out the debate of cloning it explains the technical terms clearly and draws out the theological issues and shows what Christians have to contribute to the discussion of Cloning. 2 Clone The Road to Dolly and The Path Ahead 1998 This book puts the science and ethics into context and discusses what part of cloning may play in the future of this medical research and human race. The book also considers the ethical dilemma that maybe used to clone human. Also the book touches on how news on scientific journals reach the popular media. 3. Remaking Eden Cloning and Beyond 1999 This book explores the science of embryology touching down on cloning and the new world of baby making , it explains what science can do and will be able to do. 4. Flesh of my flesh, the ethics of Human cloning This book contains a collection of articles from scientists, philosophers, bioethists and theologians debating whether cloning should be allowed , it also examines up to date laws on cloning and different legal points of views.

Luxury Brand Marketing Essay

While the word ‘luxury’ is used in daily lives to refer to certain lifestyle, the underlying construct’s definition is consumer and situation specific. If you earn less than 15000 a month, a pair of reebok shoes would be a really big luxury item for you. On the other hand, if you are going to a party with some big-wigs a $100,000 car may not be a luxury. The word luxury originates from the Latin term â€Å"luxus† signifying, â€Å"soft or extravagant living, indulgence, sumptuousness or opulence† The meaning of luxury is extremely subjective and multidimensional in nature. It depends on dimension such as high price, high quality, uniqueness, exclusivity etc. What is a luxury product? In economic terms, luxury products are those who can consistently command and justify a higher price than products with comparable functions and similar quality. In marketing term, luxury products are those who can deliver emotional benefits which is hard to match by comparable products. The luxury sector targets its products and services at consumers on the top-end of the wealth spectrum. These self-selected elite are more or less price insensitive and choose to spend their time and money on objects that are plainly opulence rather than necessities. For these reasons, luxury and prestige brands have for centuries commanded an unwavering and often illogical customer loyalty. Luxury and prestige brands such as Rolex, Louis Vuitton and Cartier represent the highest form of craftsmanship and command a staunch consumer loyalty that is not affected by trends. These brands create and set the seasonal trends and are also capable to pulling all of their consumers with them wherever they go. Premium brands are those brands like Polo Ralph Lauren, Calvin Klein and Tommy Hilfiger that aspire to be luxury and prestige brands but their marketing mix strategies are more attuned to a mass market, albeit a luxury mass market. They are also termed as mass-premium brands or mass-luxury brands. Fashion brands on the other hand are those that address the masses. Strategies for Luxury Marketing There are conventional foundations for ensuring success of a brand and they are listed below in brief : 1. The brand must be â€Å"expansive†. Which means it should be full of innovation opportunities for the marketer and in terms of satisfying the divergent needs of the luxury consumer 2. The brand must tell a story It is this story, of either heritage or performance or other aspects that goes on to build the aura of a brand over time. The story always accentuates the identity of the brand. 3. The brand must be relevant to the consumers’ needs Depending upon the mindset of the luxury class, it is imperative for a brand to satisfy those needs, whether they be for recognition or functional use etc. 4. The brand must align with consumers’ values A brand that does not concur with the basic values of a consumer’s society has a small chance of succeeding because luxury items are forms of expression or identification for a luxury consumer. This makes it difficult for the consumer to adopt the brand in such cases. 5. The brand must perform Irrespective of which category the brand belongs to, a performance assurance is a must for the brand if it wishes to be in the evoked set of luxury consumers, considering the price being paid for luxury. LUXURY brand marketing CONCEPTS: Socialite as a Conductor In 2006, when Christian Dior chose Chawla as its spokesperson, everyone was shocked – some secretly jealous. Chawla’s association: to be the face of the brand, be seen in Dior in the right circles, host events attended by the right people and generally hobnob with the circle that she already moves in. The money details are not clear – people in the circuit and in the luxury industry say its part financial, part goodies. But it might be working. Chawla says, â€Å"Dior has done incredibly well with a consistent rise in sales. It is the most visible brand in India with the highest recall value in terms of marketing strategies implemented. † â€Å"Socialites being signed up for a fashion brand is not new, at least not in the West,† says former fashion editor and luxury specialist Sujata Assomull-Sippy. She mentions Armani’s 19-year-old association with British semi-royal and socialite Lady Helen Taylor that started when he designed her wedding gown in 1992. The association ended in 2009. Taylor, who was also the face for Bulgari, gave a sigh of relief and was glad to give up â€Å"her uniform†. Six years hence, Chawla is nowhere close to hanging up her Dior couture. The ‘Mohan for Gucci’ buzz has engendered new aspirations in the circuit that goes beyond the ‘hostess’ or the grander-sounding luxury consultant tags. â€Å"The socialite is becoming more important in a luxury brand’s marketing strategy as she pulls in the ‘right kind of crowd,† says Priya Sachdev, creative director for TSG International Marketing that has brought brands like YSL, Diane von Furstenberg to India. Nichevertising Brand consultant and strategist Harish Bijoor of Harish Bijoor Consults loftily terms it â€Å"nichevertise vs massvertise†. According to him the luxury brands are not for mass consumption and shouldn’t be mass advertised. The social circuit gives them a fresh channel to reach out to their target audience without any noise. â€Å"The socialite model of marketing targets the guest lists minus the hard sell,† he says. Personal voice- distinct style Every luxury brand needs to develop a marketing strategy that not only helps them achieve their marketing goals, but is also in line with their brand. For example, while it makes sense for Christopher Bailey from Burberry to update the Burberry Facebook page with short videos he makes or music he supports, the same type of strategy might not work for someone like Bentley or Rolex. Bijoor says that for luxury brands, sell is a four-letter word – and not just literally and that’s why they aim at buy. â€Å"Luxury brands like to be bought, not sold,† he says. â€Å"Sell is a top-down strategy which involves an element of ‘shout’ – you asking consumers to consider you. Buy, instead, is a pull-oriented strategy. Luxury brands love pull not push,† he explains. This is ideal for the socialite marketing where the conversation with the brand is more visual and not aural.

Azt Pricing Decision Essay

In 1986, Burroughs-Wellcome Company introduced the first major breakthrough against acquired immune deficiency syndrome (AIDS). It was the life-prolonging drug AZT. The product has turned out to be very successful for the company and, largely because of AZT’s success, Burroughs-Wellcome’s profits have doubled in the three years ending in 1988. The Food and Drug Administration (FDA) plans to expand the authorization for the drug’s usage to those who are infected with the AIDS virus, but not yet showing signs of serious illness. The estimate of the size of this market is hundreds of thousands rather than the tens of thousand who are currently sick with AIDS (1988). The controversy over the drug centers on its price. AZT costs about $8,600 for a year’s supply for each patient (lowered from $10,000 in 1987). Critics in the gay, medical, and legal communities contend that Burroughs-Wellcome executives are â€Å"corporate extortionists.† Some believe that the company has already made too much money at the expense of the sick. The price is so far out of reach of indigent and moderate-income people that the federal government had to step in with subsidies of millions of dollars. Burroughs-Wellcome defends it pricing practices by stating that its profit margins (in the 50-70 percent range) are in line with those companies introducing new drugs. They contend these high returns are necessary to finance research and recoup the millions of dollars invested in developing the drug. They initially gave the drug free-of-charge to as many as 5,000 AIDS patients and spent $80 million on a new plant. Additional criticism revolves around the actual development of the drug. The Wall Street Journal stated, â€Å"But Wellcome’s moral position is undercut by its relatively minor role in the creation of AZT.† Researchers at the Michigan Cancer Foundation, from West Germany, and at the National Cancer Institute are credited with the major discoveries that led to AZT. Nevertheless, Wellcome performed toxicology, pharmacology, and animal studies before AZT was given to the first human volunteer. It also financed the big clinical trial and bankrolled the give-away to the patients in the initial experiment. Wellcome is under pressure to cut its price. The government is attempting to institute a â€Å"reasonable price† clause where an unduly high price could trigger a government order for a company to open its books. Any company found in violation could be sued for breach of contract. Congress is also studying AZT and one Congressman wrote the company contending that the original price rationale (achieving a decent return on investment during a short product life) no longer exists as the drug has been on the market for three years and the market is growing for the product.

The Island of Bohol: Heaven on Earth

Bohol is an island in the tropical country of the Philippines which is located in Southeast Asia. A couple of years back, I traveled to Bohol to get acquainted with Asia. The moment I stepped out of the airport, I smelled something different. The scent of tropical paradise overpowered my senses. It's a mix of flavors of coconut trees, sweet fruits and the usual body-scented steam that just makes you want to relax and unwind. More so, the sizzling ray of the sun, the hypnotic sound of the sea and warm smile of the natives of Bohol greeted me as I entered nature's hidden treasure.My adventure began as I traversed the oval-shaped island from the luscious mountainous region going towards the pristine coastal area. I started with the infamous Chocolate hills. It's a large formation of rich brown-colored cone-shaped hills. These cute hills looked like gigantic Hershey's kisses strategically placed in a picturesque landscape. After my first immersion with Bohol's local beauty, I said to mys elf that there's no way that there could be another place that can beat the exquisiteness of Chocolate hills.This was a fact until I saw the long white sandy beaches of Panglao island. It literally took my breath away. It was simply idyllic. Endless columns of coconut trees outlined the beach front. The white sand is so friendly to the naked foot because of it is fine as a salt and soft as milk texture that made me want to cover my whole body with it. The natural charm of the place did not stopt here,it went beyond to the extensive crystal blue water of the sea. The undulating movements of the waves took me to a place that highlighted my contentment and happiness.

Ethical Theories

Ethical Theories ETH/316 April 9, 2013 Ethical Theories Introduction Ethics is system of moral principles, the way individuals conduct themselves with respect to the right and wrong of their actions and to the good and bad of any motives and ends of such actions. Ethics are instilled in individuals since they were children by parents, teachers, and loved ones. This paper will show the similarities and differences between virtue theory, utilitarianism, and deontological ethics. Similarities and Differences Understanding the similarities between virtue theory, utilitarianism, and deontological ethics, they first must be defined.Boylan (2009) stated, â€Å"Virtue ethics is also sometimes called agent based or character ethics. It takes the viewpoint that in living your life you should try to cultivate excellence in all that you do and all that others do† (p. 133). Individuals who judge others by his or her character rather than his or her actions, exemplifies the virtue theory of ethics. Utilitarianism is defined as a theory that an action is morally right when that action is for the greater good of a group rather than just an individual (Boylan, 2009).Utilitarianism theory is based upon creating the greatest good for a number of people. An individual can be overlooked in order to achieve a greater goal for all individuals involved. Deontology ethics is a moral theory that suggests that an individual’s duty to do a certain task because the action, itself, is right, and not through any other sorts of calculations—such as the consequences of the action (Boylan, 2009). Basically the theory suggests that individuals have a moral obligation to follow certain rules that are deemed unbreakable.Virtue theory determines the good and bad traits of a person over a long period of time. Utilitarianism theory also finds the good in a person – provides guidance for behavior and enables people to know what differentiates as a good moral choice. Deontol ogy recommends an action based upon principle. Utilitarianism is the end justifies the mean while deontology is the end does not justify the means. Virtue theory is a broad term that relates to the individuals character and virtue in morals rather than doing their duty or acting to bring about good choices. Personal ExperienceFrom the time we are able to walk and talk we are given rules from our parents. Those rules are not given as punishment, but to guide us in life to know what is right from wrong. We are taught morals on how to act, how to treat others, not to lie or be disrespectful. We are taught virtues that were instilled in our parents from their parents and passed on from generation to generation in hopes that we learn from their past mistakes. They place values in us that we will grow up to do the right things in life and teach others and to lead by example. ConclusionEthics is something everyone learns from a young age and individuals either grow with it or they choose t o follow another path in life that may not be as good as it should have been. Ethics is learned it is not something that is already in place. Some people go above and beyond, why others falter. People all have a choice in life as the path they travel down. Every individual should instill some form of ethics within them so the world could be a better place to live in. Reference Boylan, M. (2009). Basic Ethics: Basic ethics in action (2nd ed. ). Upper Saddle River, NJ: Pearson. Ethical Theories Morals define our character; ethics dictate the working of a social system. Ethics point towards the application of morality. In the wake of this understanding, national, social and workplace ethics are based on the abstract moral codes adopted and adhered to by each member of the group. Ethics lay down a set of codes that people must follow. Ethics are relative to peers, profession, community, society and nation. Morals are and are dependent on an individual’s choice or beliefs or religion and can mean doing the right or wrong thing.An example to help you understand the difference would be: Abortion is legal and therefore medically ethical, while many people find it personally immoral. Ethics can be relatively simple to follow, while applying morals can be decidedly tougher. There can be a moral dilemma, but not an ethical one. While good morals represent correct and upright conduct, ethics act more as guidelines. Ethics are applicable or adhered to by a group or community or society, whereas morals relate to individuals.As we can see from the above discussion that ethics and morals may seem similar, but are in fact rather distinct. While morals constitute a basic human marker of right behavior and conduct, ethics are more like a set of guidelines that define acceptable behavior and practices for a certain group of individuals or society. Deontological theories: Deontological theories are the category of normative ethical theories. It is a form of moral philosophy centered on the principles of eighteenth century philosopher Immanuel Kant. Its name comes from the Greek words Deon and logos, meaning the study of duty.Deon means duty. Actions are morally right are those in accordance with certain rules, duties, rights and maxims. Deontological theories hold that an action’s tightness or wrongness depends on its conformity a certain moral norm regardless of the consequences. Actions can be morally permitted, required or forbidden. Consequences of the activities are not important according to deontological theory. The basis of deontology is to assess a person’s character by how well he or she follows moral rules, even if by doing so, tragic results occur.Deontology always advocates the Right over the Good. The deontological model of ethics determines the correctness of a moral action by determining if it follows moral norms. For instance, Kant gave the example that it is wrong to lie even if it could save a person’s life. The agent-centered theory of deontology: focus on the duties of the moral agent (the person acting); rather than the rights of person being acted upon (patient centered theory). Act only according to that maxim where by you can at the same time as an end and never merely as a means to an end.Lying is forbidden, because if lying is a universal action, society would be undermined. Also it is states that people’s moral choices are determined by personal obligation and permission. For instance, a parent is obligated to treat his or her child as more important than other people; however, other adults have no obligation to treat that parent’s child any differently than anyone else. Since people can have personal obligations that are different from other people, they also have permission to protect their obligations at the expense of others.In this theory, a parent has permission to save his or her own child even if it means causing negative or tragic consequences for other people’s children. The patient-centered theory: that deal with rights, it means an action is wrong if it violates a person’s right (life, liberty, property/ the pursuit of happiness) or against being used only as a means for producing good consequences without one’s consent. It centers on the rights of individuals rather than personal duty. It states that individuals have the right to not be used for moral good against their wills.For instance, a murderer cannot be killed witho ut his or her permission even if it would save several lives. The Advantages of Deontological Theories Deontological morality leaves space for agents to give special concern to their families, friends, and projects. At least that is so if the deontological morality contains no strong duty of general generosity or, if it does, it puts a stopper on that duty's demands. Deontological morality, therefore, avoids the overly demanding and excluding aspects of consequentialism and accords more with traditional notions of our moral duties.The Weakness of Deontological Theories Paradox of deontological theories: We are for forbidden from violating certain duties and rights even to prevent more violations of certain duties and rights. Deontological theories have also weak spots. First and most important of all, is the seeming irrationality of the having duties or permissions to make the world morally worse. Deontology is and will always be paradoxical, unless a nonconsequentialist model of ra tionality is created; deontologists need to defuse the model of rationality that motivates consequentialist theories.The Golden rule: is known as the ethic of reciprocity, this famous cross-culture maxim states: â€Å"Do to others as you want them to do to you†. Humanists try to embrace the moral principle known as the ‘Golden Rule’, otherwise known as the ethic of reciprocity, which means we believe that people should aim to treat each other as they would like to be treated themselves – with tolerance, consideration and compassion. Humanists like the Golden Rule because of its universality, because it is derived from human feelings and experience and because it requires people to think about others and try to imagine how they might think and feel.It is a simple and clear default position for moral decision-making. Sometimes people argue that the Golden Rule is imperfect because it makes the assumption that everyone has the same tastes and opinions and wan ts to be treated the same in every situation. But the Golden Rule is a general moral principle, not a hard and fast rule to be applied to every detail of life. Treating other people as we would wish to be treated ourselves does not mean making the assumption that others feel exactly as we do about everything.The treatment we all want is recognition that we are individuals, each with our own opinions and feelings and for these opinions and feelings to be afforded respect and consideration. The Golden Rule is not an injunction to impose one’s will on someone else! Trying to live according to the Golden Rule; means trying to empathize with other people, including those who may be very different from us. Empathy is at the root of kindness, compassion, understanding and respect – qualities that we all appreciate being shown, whoever we are, whatever we think and wherever we come from. Consequentialism:Hold that; this action’s rightness or wrongness depends on consequ ences it causes (happiness or pain). Consequentialist theories say that; the moral rightness of action can be determined by looking at its consequences, if the consequences are good, the act is right. The right act produces greatest ratio of good to evil of any alternative. If the consequences are bad the act is wrong. Lying generally is bad according to ethics, but if we don’t say that her illness to woman with cancer may be it will be better. Consequentialism is a moral theory, which stands under the normative ethical theories.It can be used as guidelines to enlighten on how to resolve moral issues. This specific moral theory focuses on the consequences of one’s actions, rather than looking at the rightness and wrongness of an act. Therefore a morally right act is an act that creates a good result or consequence. According to this theory the ethically correct decision is the one that produces the best consequences: â€Å"The end justifies the means†. Consequen tialists realize and accept the fact that difficult moral choices sometimes injure others. Thereby they are more flexible than duty-based theorists.It is most important to look at consequences and analyze the results’ impact on other people. Thereby this theory is good in ethical dilemmas, because it concentrates on the impact of our behavior on others. There are two types of consequentialist theories: 1- Egoism 2- Utilitarianism 1- Egoism It contends that an act is moral when it promotes the individual’s best long term interests. If an action produces or is intended to produce of greater ratio of good to evil for the individual in the long run than any other alternative, then it is the right action to perform.Ethical egoism claims that it is necessary and sufficient for an action to be morally right that it maximize one's self-interest. Egoism: The view that morality coincides with the self-interest of an individual or an organization. Egoists: Those who determine the moral value of an action based on the principle of personal advantage. An action is morally right if it promotes one’s long-term interest. An action is morally wrong if it undermines it. There are two types of egoism: a- Personal egoism: You pursue your own best interest, but don’t care what others do.Personal egoists claim they should pursue their own best long-term interests, but they do not say what others should do. Personal egoists pursue their own self-interest but do not make the universal claim that all individuals should do the same. Personal Egoism is a view according to which an individual claims that he/she ought do what is in his/her long term self-interests but cannot tell others what they should do. b- Impersonal egoism: You believe everyone should be an egoist. Impersonal egoists claim that everyone should follow his or her best long-term interests.Impersonal egoists: Claim that the pursuit of one’s self-interest should motivate everyone’ s behavior. Impersonal Egoism requires that each person act in his or her own self-interest regardless of the interests of others (unless it so benefits him/her). This does not prevent people cooperating with each other even when there are different self-interests. Misconceptions about egoism: Egoists do only what they want, not true. Egoists don’t possess virtues like honest, generosity and self-sacrifice, not true. Egoist can possess all of these virtues, as long as they advance long term self-interest.Egoism can’t resolve conflict of egoistic interest. Egoists only do what they like, not so. Undergoing unpleasant, even painful experience meshes with egoism, provided such temporary sacrifice is necessary for the advancement of one’s long-term interest. All egoists endorse hedonism (the view that only pleasure is of intrinsic value, the only good in life worth pursuing) although some egoists are hedonistic, others have a broader view of what constitutes self-in terest. Egoists cannot act honestly, be gracious and helpful to others, or otherwise promote others’ interests.Egoism, however, requires us to do whatever will best further our own interests, and doing this sometimes requires us to advance the interests of others. 2- Utilitarianism: Originally formulated Jeremy Bentham in 18th century and developed by J. Stuart Mill in 19th century. Greatest good is the foundation for morality. Determinations of morality are based on the application of the moral law to an action. Principle of Utility or GHP (Greatest Happiness Principle) is the moral law. GHP states that an action is right in proportion to its ability to promote pleasure/happiness.It is wrong in proportion to its ability to promote unhappiness/pain. Right action = pleasure/happiness Wrong action = unhappiness/pain According to Mill; Satisfaction depends on the attainment of pleasure, and pleasure depends on right action. Right action has to conform to the GHP. Satisfaction ha s to conform to the GHP. GHP is moral, greatest happiness principle refers to collective happiness not individual happiness. Standard of morality govern human conducts. If my action conforms to the standard of morality then my action is moral.Happiness of community is more important than personal happiness. You should sacrifice your personal interest for community happiness. Sacrifice is always done some end. Sacrifice for the greater good is the highest virtue. Utilitarianism is based off of the Greatest Happiness Principle which states that actions are considered moral when they promote utility and immoral when they promote the reverse. Utility itself is defined by Mill as happiness with the absence of pain. The main elements of this philosophy are one's actions and their resulting utility.A person is considered moral when their actions tend to promote utility of the general public in accordance with the Greatest Happiness Principle. However, just an action increasing utility does not necessarily imply a moral action. In order for the action to be moral it must be the optimal choice in increasing utility and minimizing pain. Since it is difficult to determine the superior of two vastly different results, Mill provides us with a system to determine which choice would have the higher quality. This system has the proper judges of the actions determine which they prefer.Whichever is preferred by a majority is considered the action with a higher quality result and thus would be more moral to perform than the action with a lower quality result. In the result of a tie, both choices are considered equally moral. The Greatest Happiness principle also allows for us to cause pain to others as long as a majority of the people becomes happier. We could essentially just steal resources from smaller foreign countries and drive them to poverty as long as more people benefit than lose. Things such as slavery, bullying, rape, racism, and murder could be justified under Utilit arianism as long as the majority prefers it.Murderers could justify their action by simply killing all of those who opposed them. Once their numbers became the majority, murdering became justifiable as moral. Lastly, the Greatest Happiness principle eliminates the usage of the laws provided  by our government. As long as the person's actions increase general utility, then it does not matter how many laws are broken in the process. We could all go speeding down roads and ignoring traffic signals/signs to our full enjoyment despite there being speed limits as long as few people cared and most people would be having a blast.Following examples are used to illustrate the concept of utilitarianism. Say that one has promised to a friend to meet up at six o'clock. Is it acceptable to break this promise in order to rescue someone from a burning building? Consequentialist is only concentrating on the consequence. Therefore, when looking at the result a consequentialist might say â€Å"noâ €  as the consequence would be breaking a promise and in this way it could harm the friendship. On the other hand a consequentialist might say â€Å"yes† if the result might be saving another person’s life, even though it would demand breaking a promise.In utilitarianism it depends on the one making a decision. Therefore one could justify the killing of a homeless if his organs could be used beneficially, saving for example four other peoples’ lives, who have jobs and family (Frost, 2007: 15). Utilitarianism has many flaws. One of the biggest problems with it is that measuring and comparing happiness among different people is impossible in practice as well as in principle. Shareholder theory: It says that one and only obligation of business is to maximize its profits while engaging open and free competition without fraud.According to shareholder theorists such as the Nobel winning economist Milton Friedman, managers should inly focus on serving the interests of the firm’s shareholders. Therefore business executives are obligated to follow the wishes of shareholders while obeying the laws and ethical customs of society. On one hand, it is correct to say that the main focus of a business should be to make profit. Without profit, a business cannot survive. In a way, Friedman’s theory does promote social responsibility to society.The increase of profits in a company benefits the economy which benefits the citizens of the economy. Friedman also believed that social responsibility should not be forced by the government. Responsibility to stakeholders can still be achieved while helping to strengthen the community. For example, companies can conduct research to provide a safer product to consumers. Shareholder Theory, on the other hand, focuses strictly on those who have a monetary share of the company. According to this view, a firm’s only purpose is to serve the needs and interests of the company’s owners.In many industries there are companies that seem to follow a stakeholder theory framework while guiding the majority of interests towards the shareholders and ultimately enforcing a shareholder theory framework. An analysis of shareholder theory applied to the management styles found in major league baseball has revealed such a conflict of interest. According to shareholder theorists such as the Nobel winning economist Milton Friedman, managers should only focus on serving the interests of the firm's shareholders.In an article he published in the New York Times, The Social Responsibility of Business is to Increase its Profits, he states, â€Å"Responsibility is to conduct the business in accordance with their [shareholder’s] desires, which generally will be to make as much money as possible while conforming to the basic rules of the society, both those embodied in law and those embodied in ethical custom. † (Friedman, 1970) Stakeholder theory: Freeman; who has contributed a lo t to this approach, he defines stakeholders as â€Å"any group or individual who can affect or is affected by the achievement of the organization objectives.Normative stakeholder theory contains theories of how managers or stakeholders should act and should view the purpose of organization, based on some ethical principle (Friedman 2006). Another approach to the stakeholder concept is the so called descriptive stakeholder theory. This theory is concerned with how managers and stakeholders actually behave and how they view their actions and roles. Stakeholder theory is a theory of organizational management and business ethics that addresses morals and values in managing an organization. It was originally detailed by R.Edward Freeman in the book Strategic Management: A Stakeholder Approach, and identifies and models the groups which are stakeholders of a corporation, and both describes and recommends methods by which management can give due regard to the interests of those groups. In short, it attempts play to address the â€Å"Principle of Who or What Really Counts. â€Å"[1] In the traditional view of the firm, the shareholder view, the shareholders or stockholders are the owners of the company, and the firm has a binding fiduciary duty to put their needs first, to increase value for them.However, stakeholder theory argues that there are other parties involved, including governmental bodies, political groups, trade associations, trade unions, communities, financiers, suppliers, employees, and customers. Sometimes even competitors are counted as stakeholders – their status being derived from their capacity to affect the firm and its other morally legitimate stakeholders. The nature of what is a stakeholder is highly contested (Miles, 2012),[2] with hundreds of definitions existing in the academic literature (Miles, 2011). 3] The stakeholder view of strategy is an instrumental theory of the corporation, integrating both the resource-based view as well as the market-based view, and adding a socio-political level. This view of the firm is used to define the specific stakeholders of a corporation (the normative theory (Donaldson) of stakeholder identification) as well as examine the conditions under which these parties should be treated as stakeholders (the descriptive theory of stakeholder salience). These two questions make up the modern treatment of Stakeholder Theory. Who are stakeholders?A very different way of differentiating the different kinds of stakeholders is to consider groups of people who have classifiable relationships with the organization. Friedman (2006) means that there is a clear relationship between definitions of what stakeholders and identifications of who are the stakeholders. The main groups of stakeholders are: * Customers * Employees * Local communities the main groups * Suppliers and distributors * shareholder * The media * The public in general * Business partners * Future generations * Past generations (founders of organizations) Academics * NGOs * Stakeholder representatives such as trade unions or trade associations of suppliers or distributers * Government, regulators, policymakers Primary: a firm cannot exist without their continuing participation. Primary stakeholders include: shareholders & investors, employees, contractors, customers & suppliers. Secondary: those who influence or affect or are influenced/affected by, the corporation, but they are not engaged in transactions with the corporation or essential for its survival. Secondary stakeholders include: media, action groups, government agencies, trade unions, regulatory authorities.Non-social stakeholders do not involve human relationships, which may also be divided into primary (direct) and secondary (indirect), for example, natural environment, nonhuman species, future generations and their defenders in pressure groups. They are neither influenced by nor a factor in the survival of the organisation (Wheeler & Sillanpaa (1998): p205, Vandekerckhove & Dentchev (2005): p222). Freeman (1984) argued that it is easy but extremely detrimental for managers to assume that stakeholders who oppose them are irrational and irrelevant.Additionally, this issue is further reinforced by arguing that there is wide variation in stakeholder claims, interests and rights (Hall & Vredenburg, 2005:p11). Internal stakeholders are those in the management, marketing experts, designers, purchasing, manufacturing, assembly and sales, while external stakeholders are the users/customers, distributors, governments, suppliers, communities, laws and regulations. Political stakeholders can be divided into 2 different sub-group; ‘national stakeholders’ and ‘international stakeholders’ (Holtbrugge, Berg & Puck, 2007).National stakeholders include governmental actors such as central government, state government, local authorities and also non-governmental organizations or NGOs. On the other hand, internation al stakeholders are those supranational organizations which constituted by national government (IMF, WTO) and also NGOs (Greenpeace, international association of trade unions, international media). Both governmental actors and supranational organizations are classified as ‘public stakeholders’ while NGOs are classified as ‘private stakeholders’.Hillman & Hitt (1999) proposed a typology which distinguishes between 3 different strategies of political stakeholders: 1. Information strategy: – Seeks to affect the actions of political stakeholders by providing them specific information about preferences for policy or political positions. 2. Financial incentives strategy: – Aims to influence the actions of political stakeholders through financial inducements which may include hiring personnel with direct political experience such as managers or consultants, providing financial support or community bribery of decision makers. . Reputation-building str ategy: – Tries to influence political stakeholders indirectly through stakeholder support. The main instruments to achieve this goal are public relations and codes of conduct. The idea of grouping the different types of stakeholders is a noble one. It helps to improve the understanding and appreciation in managing stakeholders. For this, Kolk & Pinkse (2006:p62) came out with the grouping of stakeholders into two groups, based on potential for threat and for cooperation and, based on concomitant strategies, as shown in Figure 4.Briner et al (1996) indicated 4 different sets of stakeholders namely: client project leader’s organization, outside services and, invisible team members. In the case of corporate and business environment, Colacoglu, Lepak & Hong (2006: p211) cited that there exist three primary groups of stakeholders that exert distinct pressures on organizations and are directly impacted by the performance of organizations. 1. Companies must attend to the need s of capital market stakeholders-shareholders and major suppliers of capital such as banks. 2.Companies must consider the needs and demands from product market stakeholders-the primary customers, suppliers, unions, and host communities with whom organizations conduct business 3. Companies must consider the needs of organizational stakeholders, the employees and managers within the organization. IDENTIFYING The first Step in the mapping process is to understand that there is no magic list of stakeholders. The final list will depend on your business, its impacts, and your current engagement objective—as a result it should not remain static.These lists will change as the environment around you evolves and as stakeholders themselves make decisions or change their opinions Action: Brainstorm a list of stakeholders without screening, including everyone who has an interest in your objectives today and who may have one tomorrow. Where possible, identify individuals. Use the following list to help you brainstorm: * Owners (e. g. Investors, shareholders, agents, analysts, and ratings agencies) * Customers (e. g. direct customers, indirect customers, and advocates) * Employees (e. g. urrent employees, potential employees, retirees, representatives, and dependents) * Industry (e. g. suppliers, competitors, industry associations, industry opinion leaders, and media) * Community (e. g. residents near company facilities, chambers of commerce, resident associations, schools, community organizations, and special interest groups) * Environment (e. g. nature, nonhuman species, future generations, scientists, ecologists, spiritual communities, advocates, and NGOs) * Government (e. g. public authorities, and local policymakers; regulators; and opinion leaders) * Civil society organizations (e. . NGOs, faith-based organizations, and labor unions) To facilitate important stakeholder mapping, Freeman suggests the following questions: In 1984 Edward Freeman offered questions th at help begin the analysis of identifying major stakeholders: * Who are our current and potential stakeholders? * What are their interest/rights? * How does each stakeholder affect us? * How do we affect each stakeholder? * What assumption does our current strategy make about each important stakeholder? * What are the environmental variables that affect us and our stakeholders? How do we measure each of these variables and their impact? * How do we keep score with our stakeholders? Stakeholder versus Shareholder? According to stakeholder theory, the very purpose of the firm is to serve and coordinate the interests of its various stakeholders. These stakeholders can include employees, suppliers, customers and the communities in which the firm operates. It is the moral obligation of the firm’s managers to maintain a balance among these interests when directing the activities of the firm. Shareholder theory, on the other hand, focuses strictly on those who have a monetary share of the company.According to this view, a firm’s only purpose is to serve the needs and interests of the company’s owners. The Corporate Social Responsibility The way business involves the shareholders, employees, customers, suppliers, governments, non-governmental organizations, international organizations and other stakeholders is usually a key features of corporate social responsibility concept. CSR involves a commitment through the on-going engagement of stakeholders, the active participation of communities impacted by company activities and public reporting of company policies and performance in the economic, environmental and social arenas.Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards, and international norms.CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. The term â€Å"corporate social responsibility† came into common use in the late 1960s and early 1970s after many multinational corporations formed the term stakeholder, meaning those on whom an organization's activities have an impact. It was used to describe corporate owners beyond shareholders as a result of an influential book by R.Edward Freeman, Strategic management: a stakeholder approach in 1984. [2] Proponents argue that corporations make more long term profits by operating with a perspective, while critics argue that CSR distracts from the economic role of businesses . Others argue CSR is merely window-dressing, or an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. CSR is titled to aid an organization's mission as well as a guide to what the company stands for and will uphold to its consumers.Development business ethics is one of the forms of applied ethics that examines ethical principles and moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized international standard for CSR. Public sector organizations (the United Nations for example) adhere to the triple bottom line (TBL). It is widely accepted that CSR adheres to similar principles but with no formal act of legislation. The UN has developed the Principles for Responsible Investment as guidelines for investing entities.